About Dumy Mun

Saigon, Vietnam – Dumy Mun is a Vietnamese fashion designer who has become renowned for her avant-garde tailoring, featuring over-sized silhouettes and a restricted, dark palette. Her eccentric creations are aimed at those who don’t want to fit in to the mainstream, and seek for unique outfits to express their individuality. All creations are limited edition, so you’ll never risk running into someone wearing the exact same shirt as you. “It’s like voicing an unpopular opinion, it gives you a sense of pride as well as individuality,” she says.

Dumy Mun’s mother was a dressmaker who had a shop in Saigon, specializing in traditional “ao dai” dresses. It was there that she came to work after class in the prestigious University of Architecture, a decision that initially angered her mother.

But Dumy Mun had realised, “I didn’t want to join the ordinary society,” she says. “So I told my mother that I wanted to help her.”

Eventually, Dumy Mun’s mother agreed to let her work at her shop, saying she could learn from the sewing assistants. At her request, she also enrolled at London College for Design & Fashion.

Dumy Mun began to discover her true voice as a designer. “Helping my mother, the outfits and dresses that were ordered by so many women, they were all kind of tall-like, sexy, gorgeous, feminine — which I didn’t like too much,” she says. “During fittings on the customer’s body, and kneeling down and fixing the length, I was thinking, ‘I want to make some kind of mannish outfit for women.’”

Dumy Mun opened a small ready-to-wear shop in 2013 in a narrow alley that quickly outgrew its size and soon set up shop on two of the busiest retail streets of Saigon, Nguyen Hue and Nguyen Trai. This steady success and an increased demand from abroad, turned her thoughts to the UK, as she began to believe “maybe in the UK there is a very few number of people who will find my clothes interesting.” So, Dumy Mun made the decision to open an online store, fulfilling orders out of a warehouse in Milton Keynes.

“People are waiting for a new wind to blow. There are so many fashionable people who are tired with stereotypical fashions, colourful fashion, girlish fashion — they are waiting for something and it happened like this.”

Looking at today’s fashion industry, Dumy Mun says design has become too mainstream. “Clothing designers are decreasing,” she says. As for her? “I’m just a young designer, developing my own signature style.”